How do you make clothes look good in pictures to sell? | RUMIS Guide

# How Do You Make Clothes Look Good in Pictures to Sell?

Capturing high-quality images of clothing is crucial for driving sales. Whether you're a retailer, display rack supplier, or visual merchandiser, these expert-backed strategies will help you present garments in the best light.

1. Optimize Lighting for Clarity and Appeal

- Use natural light for soft, even illumination (avoid harsh shadows).

- For artificial lighting, diffused LED panels mimic daylight effectively.

- Position lights at 45-degree angles to highlight texture and folds.

*Source: (https://www.ppa.com/)*

2. Choose the Right Display Racks for Styling

- Slimline racks prevent overcrowding, ensuring each garment stands out.

- Adjustable arms allow for dynamic draping and layering.

- Neutral-colored racks (white, gray, or wood) keep focus on the clothing.

3. Styling Techniques for a Polished Look

- Steam or iron clothes to remove wrinkles before shooting.

- Use pins or clips to create tailored fits on mannequins or hangers.

- Layer with complementary accessories (scarves, belts) for context.

4. Camera and Angle Best Practices

- Shoot at eye level for a natural perspective.

- Use a tripod to avoid blur and maintain consistency.

- Capture close-ups of fabric details (stitching, patterns).

*Source: (https://www.fitnyc.edu/)*

5. Edit for Consistency and Professionalism

- Adjust brightness and contrast to match true colors.

- Crop images to a uniform aspect ratio (e.g., 4:5 for Instagram).

- Remove distractions (dust, stray threads) with photo editing tools.

By implementing these techniques, you can enhance the visual appeal of clothing, making it more enticing for potential buyers. For High Quality clothing store display racks that elevate your presentation, explore RUMIS solutions today.